‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This scourge of industrially manufactured edible products is a worldwide phenomenon. Although their consumption is especially elevated in the west, forming over 50% the average diet in nations like Britain and America, for example, UPFs are taking the place of whole foods in diets on every continent.

Recently, an extensive international analysis on the health threats of UPFs was issued. It warned that such foods are subjecting millions of people to long-term harm, and demanded swift intervention. Previously in the year, a major children's agency revealed that an increased count of kids around the world were overweight than too thin for the initial instance, as processed edibles overwhelms diets, with the most dramatic increases in low- and middle-income countries.

A leading public health expert, an academic specializing in dietary health at the University of São Paulo, and one of the review's authors, says that businesses motivated by financial gain, not consumer preferences, are fueling the transformation in dietary behavior.

For parents, it can seem as if the entire food system is working against them. “Sometimes it feels like we have zero control over what we are placing onto our kid’s plate,” says one mother from India. We interviewed her and four other parents from around the world on the increasing difficulties and annoyances of providing a healthy diet in the era of ultra-processing.

In Nepal: Battling a Child's Desire for Packaged Snacks

Nurturing a child in Nepal today often feels like battling an uphill struggle, especially when it comes to food. I make food at home as much as I can, but the instant my daughter steps outside, she is encircled by colorfully presented snacks and sugar-laden liquids. She constantly craves cookies, chocolates and processed juice drinks – products heavily marketed to children. Just one pizza commercial on TV is enough for her to ask, “Is it possible to eat pizza today?”

Even the academic atmosphere reinforces unhealthy habits. Her canteen serves sugary juice every Tuesday, which she anxiously anticipates. She receives a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and encounters a french fry stand right outside her school gate.

Some days it feels like the whole nutritional ecosystem is undermining parents who are merely attempting to raise fit youngsters.

As someone working in the Nepal Non-Communicable Disease Alliance and spearheading a project called Encouraging Nutritious Meals in Education, I understand this issue profoundly. Yet even with my professional background, keeping my school-age girl healthy is extremely challenging.

These ongoing experiences at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not just about what kids pick; it is about a dietary structure that makes standard and fosters unhealthy eating.

And the data shows clearly what families like mine are experiencing. A comprehensive population report found that over two-thirds of children between six and 23 months ate unhealthy foods, and a substantial portion were already drinking sugary drinks.

These numbers are reflected in what I see every day. Research conducted in the district where I live reported that 18.6% of schoolchildren were above a healthy size and 7.1% were clinically overweight, figures directly linked with the rise in unhealthy snacking and less active lifestyles. Additional analysis showed that many youngsters of the country eat candy or salty packaged items on a regular basis, and this regular consumption is tied to high levels of oral health problems.

Nepal urgently needs tighter rules, healthier school environments and tougher advertising controls. In the meantime, families will continue engaging in an ongoing struggle against junk food – one biscuit packet at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My position is a bit particular as I was forced to relocate from an island in our archipelago that was ravaged by a major hurricane last year. But it is also part of the harsh truth that is confronting parents in a area that is experiencing the very worst effects of environmental shifts.

“The circumstances definitely deteriorates if a storm or mountain explosion wipes out most of your plant life.”

Prior to the storm, as a nutrition instructor, I was deeply concerned about the increasing proliferation of quick-service eateries. Currently, even community markets are complicit in the change of a country once defined by a diet of fresh regional fruits and vegetables, to one where oily, salted, sweetened fast food, loaded with synthetic components, is the preference.

But the condition definitely worsens if a hurricane or geological event destroys most of your vegetation. Nutritious whole foods becomes hard to find and extremely pricey, so it is really difficult to get your kids to eat right.

Regardless of having a stable employment I wince at food prices now and have often opted for picking one of items such as vegetables and protein sources when feeding my four children. Providing less food or smaller servings have also become part of the post-crisis adaptation techniques.

Also it is rather simple when you are juggling a challenging career with parenting, and scrambling in the morning, to just give the children a couple of coins to buy snacks at school. Sadly, most school tuck shops only offer manufactured munchies and carbonated beverages. The outcome of these challenges, I fear, is an rise in the already alarming levels of lifestyle diseases such as adult-onset diabetes and high blood pressure.

Uganda: ‘It’s in Every Mall and Every Market’

The symbol of a international restaurant franchise stands prominently at the entrance of a commercial complex in a urban area, challenging you to pass by without stopping at the quick service lane.

Many of the kids and caregivers visiting the mall have never ventured outside the borders of Uganda. They certainly don’t know about the past financial depression that motivated the founder to start one of the first global eatery brands. All they know is that the famous acronym represent all things sophisticated.

At each shopping center and all local bazaars, there is fast food for every pocket. As one of the costlier choices, the fried chicken chain is considered a special occasion. It is the place city residents go to observe birthdays and baptisms. It is the children’s incentive when they get a positive academic results. In fact, they are hoping their parents take them there for the holidays.

“Mum, do you know that some people take fried chicken for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from morning meals to burgers.

It is Friday evening, and I am only {half-listening|

Seth Banks
Seth Banks

A tech-savvy content strategist with over a decade of experience in digital marketing and SaaS solutions.